04-04-2008 Hawthorne Videoactive Report
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Night Club Advertising Delivers Strong Viewer Recall; Jukebox Ads For Wendy’s Reach Out To Bar-Goers; American Express Sponsors Ritz-Carlton Web Film; Cadbury Virals Forget About Chocolate.
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The Hawthorne Videoactive Report provides daily news, views and insights into the world of interactive video-based advertising. The Report covers television, the web, mobile, gaming and out-of-home initiatives. The Videoactive Report is produced by the Hawthorne Direct advertising agency (www.hawthornedirect.com) with offices in Fairfield, IA and Los Angeles. Hawthorne Direct specializes in direct response advertising: Long Form TV, Short Form TV, Digital, Mail and Print.







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